Tuesday, March 13, 2012

In Berry Hotel Kuta: ‘Be Berry, Be Happy’ to Start Enjoying Bali


Festive atmosphere and intimacy colored the first anniversary of the Berry Hotel Kuta on Saturday (Feb 25). Expression of happiness showed off by the face of each staff and hotel employee made the celebration more meaningful. Moreover, various activities such as competitions and art performances were staged to grace the event. By all means, it could engender the sense of familial atmosphere.

Pinnacle of the celebration was marked with the cake-cutting ceremony done by General Manager I Gede Made Artawan together with General Manager Corporate of Avilla I Gusti Agung Ngurah Darma Suyasa. The celebration night was studded with several creations. Despite unlike the original dancers, the employees were able to present their performance happily. The performance of Balinese dance, music, modern dance and the events were carried out impromptu. At that happy night was also presented the prizes for all the winners of competition held previously such as the eels catching, arm wrestling, tug of war, chess, facial makeup and the making of a dance record.


Artawan said that various activities undertaken posed the implementation of Tri Hita Karana concept. They were starting from spiritual activities namely by organizing pilgrimage to great temples in Bali such as the Tanah Kilap, Batur, Puncak Singgal and Melanting Temple. Meanwhile, the social activities undertaken consisted of the visit to orphanage, beach clean-up and race activities.

As a hotel for young people, Berry Hotel had a very distinctive look namely stylish and trendy with the motto “be berry, be happy.” This 3 star hotel had 50 rooms (5 Prime Berry Suites, 36 Ori Berry Rooms, and 9 Pool Berry Rooms were the most favored by tourists. The rooms were quite spacious spreading on 36 square meters designed in modern minimalist with stylish ornaments equipped with a balcony.

Market segment of the Berry Hotel was mixed. However, it was more targeted at domestic market such as guests from Jakarta, Surabaya and Semarang, while the minor foreign market was targeted to the Australian tourists. “Although designed for the young people, there are also many married tourists staying here,” said Artawan while adding that his party had rebranded the Berry Hotel in 2012 by changing the corporate identity such as the company logo, staff uniform, humanistic room and other related elements.

At the beginning of 2012, the hotel had a pretty good occupancy, namely with an average of 70 percent, unlike in the previous year which only reached 65 percent. (BTN/015)